I started it so I could remember that I do make things. That’s really it.
I’d finish a day in the shop—or half-finish a project—and feel like I hadn’t done anything at all. Like it just evaporated, a condition I suffer from in all aspects of my life. The Instagram account was just a way to pin it down. Document it. Look back and say “see? I’m not just loafing about I’m making stuff.”
I wasn’t really sharing things before that. Maybe a photo here and there with family, but no one else in my immediate circle builds anything, or could share in some of the highs and lows I was feeling. So there wasn’t anyone to talk with. I wanted to connect with other people who make stuff. Even if it was one-sided at first.
I don’t really care how well anything does. Likes, follows, whatever—that’s not why I started it. It’s for me. It’s my log. My proof-of-work.
But I do think about who might see it now. Other makers. People just getting started. People mid-project and stuck, just like myself. People who need a little nudge to pick up a tool. That’s who I picture when I post. I don’t try to game the algorithm, but I'm not naive and if a hundred thousand people saw my posts and one of them got inspired to make something, that’d be incredible.
Most of my posts are in-progress shots. Rarely finished pieces. I almost never wrap a project up fully. Things take a long time. Even if they are complete I post anyway, because the in-between and journey matters too. Sometimes things go wrong—I’ll mess up a joint, a board warps, something splits—and that becomes the post. I’ll make a joke about it, try to pull some kind of lesson out of it, and move on.
Posting also keeps me moving. It adds just enough pressure to keep me off the couch and in the shop. Not in a bad way. I don’t post just to post. I don’t force it. The account’s always there. Reminding me that if I haven't posted in a while, then I probably haven’t made anything in a while.
That’s why I started it. That’s why I still post. It’s not a portfolio. It’s not about perfection. It’s a record. A reminder. And maybe, if I’m lucky, a spark for someone else.
https://www.instagram.com/matcha.makes/
250422 - updates: typos